Milne & Co · Dubai · GCC · UK · Europe · Africa
Many firms hand you a strategy. We stay and deliver it.
Milne & Co puts two senior operators inside your business to turn strategy into delivered results, fractionally or full time, across the GCC, UK and beyond.
Proof, stated plainly
45 years combined at board and operating level
$75M revenue growth in 14 months
$6M saved in 90 days
78 outlets live in 45 days
£80M projected loss turned around
AED 67.9M managed at CEO level
Senior Operators. Proven Delivery.
We help founders, boards and investors close the gap between strategy and execution.
Ben Milne and Joanna Anastasiou-Milne have run the P&Ls, reversed the losses and grown the revenue that most firms only advise on. They step in as fractional or interim leadership, diagnose the business, then deliver the change alongside your team.
Two senior principals, no junior layer, no permanent commitment.
Where do you recognise your business?
See all situationsRead the situation that fits and go straight to how we help.
Growth has stalled and you need it back.
Commercial leadership that wins clients, opens markets and rebuilds the pipeline.
The business is underperforming and needs stabilising.
An operator who steps in, steadies the P&L and returns it to profit.
You have acquired a business and the first 90 days matter.
A fractional Chief of Staff or Operating Partner who owns the value creation plan from day one.
You need senior leadership you cannot yet hire full time.
Fractional CEO, COO or commercial director, one to three days a week.
A leadership gap has opened and cannot wait.
Interim leadership that makes an impact from the first week.
Your supply chain is holding the business back.
Sourcing, COGS, 3PL transition and food safety, run by people who have done it.
You are entering the GCC or a new market.
Regulatory setup, commercial model and supplier qualification on the ground.
You are preparing a food business for scale or sale.
Food safety, central kitchen and product registration from blueprint to sign-off.
What we do
Explore our servicesNine ways to put senior operating capability inside your business. Each is available from either principal or from both together.
Fractional C-Suite Leadership
C-suite thinking and delivery, one to three days a week, without the full-time cost.
Interim Leadership
Full-time, time-limited leadership for turnarounds, transitions and transformation. Impact from day one.
PE Portfolio, Chief of Staff and Operating Partner
The halfway point between a non-executive director and a full-time interim. Value creation plan execution, investor interface and the first 90 days.
Transformation
From diagnosis and a conversion strategy through to a delivered roadmap. We own the implementation, not just the plan.
Supply Chain and Procurement
Sourcing, vendor rationalisation, COGS reduction, 3PL and 4PL transition and systems rollout. $6M saved in 90 days.
Food Safety, Technical and Production
HACCP from blueprint to sign-off, BRC and SALSA, central kitchen setup and GCC product registration.
NED and Board Advisory
Governance, challenge and performance oversight for PE-backed, founder-owned and growing businesses.
F&B, Hospitality and Restaurant
Strategy, franchise expansion, concept development and brand launch, from operators who have built and run their own.
Market Entry
GCC, UK, Europe, Southeast Asia and Africa. Regulatory navigation, commercial model and operational setup.
Two principals. 45 years. No junior layer.
CEO, COO, Transformation and Board Advisor. MBA.
CEO, COO, transformation and board advisor. 25 years across logistics, distribution, food, FMCG and postal networks in the UK and GCC. Grew Chef Middle East by $75M in 14 months, turned around the London region of a business facing an £80M projected group loss, and served as Acting CEO of Tameem Logistics. MBA. Grew up in Saudi Arabia, with deep cultural fluency across the Gulf.
Fractional CEO, COO, Supply Chain and Procurement. MCIPS.
Fractional CEO, COO, supply chain and procurement. 20 years across supply chain, procurement, QSR, contract catering and food retail in the GCC and UK. Board-level tenure at Compass Group and Sodexo. Saved $6M in the first 90 days at Cravia and rolled out systems across 78 outlets in 45 days. MCIPS. Currently fractional CEO of a UAE hospitality group.
We have done the job before we advise on it.
See who we have helpedCity Link, UK.
Brought in to turn around the London region of a business facing an £80M projected group loss. Delivered £11.5M in regional savings and returned the region to profit. 2008 to 2009.
Chef Middle East, GCC.
Grew revenue from $225M to over $300M in 14 months as Head of Commercial Development across the UAE, Qatar and Oman.
Cravia, UAE and KSA.
Saved $6M in the first 90 days and led the record 45-day systems rollout across 78 outlets during a PE-backed turnaround and sale preparation.
Qatar Post.
Board-level strategic advisory to the Chairman on postal reform and new commercial streams.
How to start
Contact Ben or Joanna directly, by phone, WhatsApp, email or LinkedIn. No form and no account managers.
A 30-minute conversation at no cost, to understand the situation rather than to pitch. If we are not the right fit, we will say so.
A clear proposal within five working days. Scope, timeline, rate and what the engagement will produce.
“Ben is a highly intellectual individual, who has the ability to translate business strategy into deliverable actions and output. A dynamic, non-nonsense leader with a wealth of cross functional experience, able to engage at all levels within an organisation.”
“Jo is a strategic, commercially astute leader who combines vision with exceptional execution. I recommend her without reservation to any CEO, Chairman or investor seeking a transformative operational leader.”
Strategy is only as good as the people who execute it.
Tell us where the business is, and where you want it to be. We will tell you honestly whether we can help, and how.
Start a conversation